Surface Fitness also uses “web beacons” (also known as web bugs, pixel tags, or clear GIFS) which are small graphics with a unique identifier that may be included on the Services for example to deliver or communicate with cookies, to track and measure the performance of the Services, to monitor how many visitors view the Services, and to monitor the effectiveness of advertising. Unlike cookies, which are stored on a user’s hard drive or device, web beacons are typically embedded invisibly on web pages (or in an email).
Types of Cookies
Surface Fitness uses the following types of cookies:
- Strictly Necessary Cookies: These are cookies that are essential to enable you to use the Services, for example moving around Surface Fitness’s websites and using their features (e.g. cookies that enable you to log into the Services).
- Performance Cookies: These are cookies which collect information about how and when you and other visitors interact with the Services (e.g. pages viewed most often) and the information collected by these cookies is used to improve how the Services work.
- Functionality Cookies: These are cookies that allow the Services to remember choices you have made (such as your login information) and provide you with content and features which are customized to you. For example, providing you with relevant content by using a cookie to remember which region you are in.
- Advertising Cookies: These are cookies which are used to deliver advertisements to you which are more relevant to you and your interests. Surface Fitness may also share this type of information with third parties for these purposes.
The types of cookies described above may be “session cookies” or “persistent cookies”. Session cookies are only stored on your device while you are using the Services, and are deleted when you log off from the Services or close your browser. Persistent cookies remain on your device for a period of time after you log off from the Services or close your browser.
Third Party Cookies
Some cookies may be placed by third parties when you use the Services as some third party services providers that Surface Fitness engages (including third party advertisers) may place their own cookies on your hard drive or device. These cookies may provide information to those third parties about your browsing habits. Some also help to serve you with advertisements which are more relevant to you.
For example, the Sites use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses non-operational cookies, which are text files placed on your computer to help the website analyze how visitors use the website. The information generated by the cookie about your use of the Sites (including your IP address) will be transmitted to and stored by Google on servers in the United States. At our request, Google will use this information for the purpose of evaluating how the website is used, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
By using the Sites, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Although most browsers automatically accept cookies, you can change your browser options to stop automatically accepting cookies or to prompt you before accepting cookies. However, if you don’t accept cookies, you may not be able to access all portions or features of the Services.